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img APPLE iPHONE SWOT ANALYSIS

Strengths

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    Reputation for value for range of products
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    Has grown substantially over recent years
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    Resistance to computer viruses
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    Combined functions in one device
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    Cool device designs/very sleek
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    Apple store/Itunes/Applications

Weaknesses

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    Choice of distribution to only AT&T
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    AT&T phone assistance is not great
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    Very expensive, does not offer lower priced models

     

Opportunities

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    Expand to other companies to gain customers
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    Allow a 1yr contract
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    Future hardware upgrades

Threats

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    Blackberry Storm
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    Target for competition
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    Not affordable due to current market

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